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Cookie Policy

Last updated: August 2026

This Cookie Policy explains how Atlantic Maple Private Healthcare Limited, CRO 799369, trading as PrivateGP.ie (“PrivateGP.ie”, “we”, “us” or “our”) uses cookies and similar technologies when you visit or use PrivateGP.ie.

This Cookie Policy should be read together with our Privacy Policy, which explains more generally how we collect, use and protect personal data.

1. What are cookies?

Cookies are small text files or similar technologies that may be stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies can allow a website to recognise your device, remember certain choices, maintain a secure session, understand how the website is being used and provide functionality requested by you.

Some cookies exist only for the duration of your browsing session and are deleted when you close your browser. Others remain on your device for a specified period or until you delete them.

Cookies may be placed directly by PrivateGP.ie or, where appropriate, by third-party service providers whose technology is used on our website.

References to “cookies” in this Policy include similar technologies used to store or access information on a device where the same legal requirements apply.

2. How we use cookies

PrivateGP.ie uses cookies where they are necessary to operate our website and provide services requested by you.

Subject to your choices, we may also use cookies or similar technologies to:

We seek to use cookies in a proportionate manner having particular regard to the fact that PrivateGP.ie provides healthcare services.

We do not intentionally use cookies to store medical records, consultation content, diagnoses, symptoms, prescription information or other clinical records.

Medical and clinical information supplied in connection with our healthcare services is handled separately in accordance with our Privacy Policy, professional obligations and applicable data protection law.

3. Your consent

Some cookies are necessary for our website or a service you have expressly requested to operate. These cookies may be used without your consent where permitted by law.

Other cookies are optional.

We will not place or access optional cookies on your device unless you have made an appropriate choice through our cookie controls.

This includes, where applicable:

You may accept all optional cookies, reject non-essential cookies or choose the categories of cookies you wish to allow.

You can change your preferences or withdraw your consent at any time through the Cookie Settings facility available on our website.

Withdrawing consent will not affect the lawfulness of processing that occurred before you withdrew it.

4. Types of cookies we use

Strictly Necessary Cookies

Always active

These cookies are necessary for the operation, security or functionality of PrivateGP.ie or to provide a service that you have expressly requested.

They may be used, for example, to:

Because these cookies are necessary for the relevant service to operate, they cannot normally be switched off using our cookie preference centre.

You may configure your browser to block cookies generally, but doing so may prevent some parts of PrivateGP.ie from working correctly.

Performance and Analytics Cookies

Optional

These cookies help us understand how our website is being used.

They may allow us to understand matters such as:

We use this information to assess and improve our website and services.

Performance and analytics cookies are only used where the required consent has been provided.

Where we use a third-party analytics provider, information may also be processed by that provider in accordance with the arrangements governing that service.

Functional Cookies

Optional, unless strictly necessary for a service you request

Functional cookies allow the website to provide additional features or remember choices you make.

Depending on the functionality available on PrivateGP.ie, these may be used to remember certain preferences or enable features provided by us or by trusted third-party service providers.

If you do not allow optional functional cookies, some enhanced website features may not operate as intended.

Advertising and Targeting Cookies

Optional

We may use advertising, targeting or conversion-measurement technologies to understand whether our general advertising or communications are effective and, where appropriate, to make advertising more relevant.

These technologies will not be activated for these purposes unless you have provided the required consent.

Because PrivateGP.ie is a healthcare service, we take particular care in relation to advertising and tracking technologies.

We do not intend to disclose through advertising or targeting technologies the content of medical questionnaires, consultation information, diagnoses, symptoms, prescription information or other clinical information.

Advertising and analytics technologies should not be interpreted as part of your medical record or as a means by which healthcare decisions are made.

5. Healthcare and sensitive information

We recognise that a person’s interaction with a healthcare website can potentially reveal or allow inferences to be drawn about matters relating to health.

For that reason, PrivateGP.ie seeks to minimise the use of tracking technologies in circumstances where they could result in unnecessary disclosure of health-related information.

In particular, our advertising or analytics implementation should not transmit clinical information entered into forms, consultation content, prescription information, symptoms, diagnoses or similar medical information to advertising platforms.

The information you provide when requesting or receiving healthcare services is governed primarily by our Privacy Policy and our obligations concerning medical confidentiality and clinical records.

6. Third-party technologies

Some functionality on PrivateGP.ie may be provided with the assistance of trusted third-party service providers.

Depending on the services in use, third parties may provide functionality relating to matters such as:

Where a third-party technology uses a non-essential cookie or similar technology, it will be subject to the applicable consent requirements.

We do not disclose details of our internal systems or technical infrastructure where doing so is unnecessary. Where the law requires information about a particular cookie or third-party technology to be provided, that information will be made available through this Policy or our Cookie Settings.

7. Cookies currently used by PrivateGP.ie

The cookies and similar technologies currently in use on PrivateGP.ie are identified in our Cookie Settings / Cookie Details interface.

For each cookie or similar technology, we provide, where applicable:

Our cookie inventory may change from time to time as our website and services develop. The Cookie Settings information will be updated accordingly.

8. Managing your cookie choices

When you first visit PrivateGP.ie, you will be given a choice regarding optional cookies.

You can:

Accept All – allow all available cookie categories;

Reject Non-Essential – allow only cookies that are necessary for the website or a service requested by you; or

Manage Cookies – choose the optional categories you wish to permit.

Optional cookie categories will not be enabled by default.

You can subsequently change or withdraw your consent at any time by selecting Cookie Settings on our website.

We may periodically ask you to confirm your cookie preferences again, including where appropriate following changes to our website, our use of cookies or applicable requirements.

9. Browser controls

Most web browsers also allow you to view, block or delete cookies through your browser settings.

The steps required depend on the browser and device you use.

Blocking all cookies through your browser may affect the operation of PrivateGP.ie because some strictly necessary cookies may be required for particular services or website functions.

Browser controls operate separately from the consent choices available through PrivateGP.ie.

10. How long cookies remain on your device

Different cookies remain on your device for different periods.

Some cookies are session cookies and are deleted when your browsing session ends.

Others are persistent cookies and remain for a defined period unless you delete them sooner.

The duration applicable to each cookie is set out in our Cookie Settings / Cookie Details information.

We also periodically ask users to renew their cookie choices in accordance with applicable regulatory guidance.

11. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to:

Where appropriate, we may ask you to make a new cookie choice following a material change.

The date at the top of this Policy indicates when it was most recently updated.

12. Contact us

If you have questions about this Cookie Policy or how PrivateGP.ie uses personal data, please contact: PrivateGP.ie@gmail.com

Further information about how we process personal data, your data protection rights and how to contact us is available in our Privacy Policy.